The short-term rental industry continues to become more competitive, and standing out on Airbnb requires more than great photos and competitive pricing. Today's most successful property managers are leveraging targeted promotions that increase visibility, attract higher-quality guests, and improve occupancy without resorting to across-the-board discounting.
Two of Airbnb's newest promotional tools—the Mobile-only Discount and the Top-rated Guests Discount—give professional property managers an opportunity to do exactly that. That's why we're excited to announce that Airbnb's Mobile-only Discount and Top-rated Guests Discount will be available in CiiRUS beginning in July 2026, giving property managers even more ways to strategically increase demand and attract their ideal guests directly from within the CiiRUS platform.
These new promotional tools allow you to market your listings more intelligently—putting the right offer in front of the right guest at the right time.
The way guests book travel has fundamentally changed. Airbnb reports that the majority of browsing sessions and bookings now happen directly within its mobile app, and mobile demand continues to grow year after year.
The Mobile-only Discount allows property managers to offer a 10% discount exclusively to guests booking through the Airbnb app. Guests browsing on desktop continue to see your standard pricing.
Why does this matter?
When enabled, your listing can:
Perhaps most importantly, the Mobile-only Discount can stack with other Airbnb promotions, allowing managers to strategically target mobile demand without permanently lowering rates across all channels.
Not every booking opportunity carries the same value.
Airbnb's Top-rated Guests Discount is designed specifically to attract proven, high-quality travelers. By offering a 15% discount exclusively to guests who have earned an average rating of 4.8 stars or higher and accumulated at least three host reviews, property managers can market directly to some of Airbnb's most trusted guests.
According to Airbnb pilot data, listings using this promotion saw:
These guests are also more likely to leave five-star reviews, helping create a positive cycle of stronger guest experiences and improved listing performance.
The beauty of both promotions is precision.
Rather than lowering rates for every traveler, these discounts allow property managers to selectively target:
This targeted approach can help managers:
Successful revenue management isn't simply about charging more or discounting less. It's about using the right tools at the right time.
Targeted promotions like Mobile-only Discounts and Top-rated Guest Discounts allow property managers to make smarter pricing decisions, increase competitiveness within Airbnb's marketplace, and attract the types of guests that drive long-term success.
As Airbnb continues to evolve its platform and guest behavior increasingly shifts toward mobile booking experiences and personalized offers, property managers who embrace these promotional tools will be better positioned to maximize both occupancy and guest quality.
As an Airbnb Preferred Software Partner, we're committed to helping professional property managers stay ahead of industry changes and leverage every opportunity to drive growth. Features like these are another example of how strategic pricing and channel management can work together to deliver better outcomes for your business.
