blog post

🚀 From PMS SaaS to AaaS: The Robots Have Arrived to Take Your Vacation Rental Job (And You're Gonna Love It)🤖

Vincenzo Dicarlo
Vincenzo Dicarlo
April 21, 2025
🚀 From PMS SaaS to AaaS: The Robots Have Arrived to Take Your Vacation Rental Job (And You're Gonna Love It)🤖

Remember when "automation" meant setting up a half-broken email auto-responder that didn't understand your guest's actual question? Yeah, those days sucked. Welcome to the shiny new buzzword sweeping vacation rentals: Agent-as-a-Service (AaaS). 🎉

📚 So, What Exactly Is AaaS Anyway? 📚

Agent-as-a-Service (AaaS) goes beyond traditional software. It's software that thinks and acts independently—intelligent agents capable of performing complex tasks without constant human guidance. Imagine having digital employees working tirelessly, making informed decisions, and continuously learning to improve your business processes. Pretty sweet, right?

Examples from Other Industries:

  • FinTech: Robo-advisors like Betterment manage investments autonomously, offering personalized financial advice without human brokers.
  • Hospitality: Marriott’s AI-driven chatbots handle guest inquiries, reservations, and room-service requests effortlessly.
  • E-Commerce: Amazon uses AI agents for demand forecasting, inventory management, and logistics optimization—getting your impulse buys delivered faster than ever.

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So Where D The PMS Providers Stand on AaaS? 🤨

Traditional PMS (Property Management Systems) are ditching manual drudgery for AI-powered, self-learning bots. These digital minions aren’t just nifty—they’re freakin' magical! They message guests, adjust prices, schedule cleaners, and probably gossip behind your back about your coffee breaks. 🙄 Here’s how PMS players are shaking things up:

Boom – These guys aren’t messing around. Their AiPMS tackles guest communication, early check-in requests, upsells, housekeeping schedules, and even reviews management. It's like hiring an assistant who never calls in sick, never complains, and definitely never needs coffee! ☕️🤖

Hostfully + Bigsib – Hostfully partnered with Bigsib, an AI concierge working 24/7 to answer guest questions instantly, letting you blissfully sleep through the 2 AM "Wi-Fi password" emergencies. 🛎️😴 Bigsib engages guests in friendly conversation, handles routine issues, and ensures personalized, instant service.

Turno + HostBuddy AI – Operational heaven right here. When cleaners mark a property "clean," HostBuddy’s AI auto-notifies guests about early check-in availability. Cha-ching! Instant upsells with zero sweat. 💸🧹

CiiRUS (our beloved MVP 🏆) – At CiiRUS, automation has always been our jam—but now we're taking things next-level with Project S-T.R.A.I.N🧬, our groundbreaking new AI-driven tech currently under development. Imagine your PMS not only handling guest messaging, pricing adjustments, housekeeping, and task management effortlessly but also learning, predicting, and optimizing operations proactively. With Strai, micromanagement isn't just outdated—it's straight-up unnecessary. Welcome to the future of truly autonomous property management. 📅👩💻💡

🛠️ Daily Tasks Your Robot Friends Are Taking Over:

Guest Communications & Concierge Services: AI chatbots tackle FAQs, check-in instructions, local recommendations, and even detect guest sentiment to escalate issues when a human touch is needed. It’s like having a tireless front-desk attendant who never sneaks off to scroll TikTok.

🧹 Housekeeping & Maintenance Magic: AI schedules cleaning tasks, tracks maintenance, and even auto-communicates with guests, ensuring every turnover is perfect and no guest ever sees last week's trash.

💰 Dynamic Pricing & Revenue Management: AI crunches market data faster than you can curse at Excel, adjusting nightly rates to keep you ahead of competitors without lifting a finger. Say goodbye to manual pricing nightmares. 📈🍿

📋 Other Tedious Admin Tasks: AI now screens guests for fraud, auto-responds to reviews, categorizes expenses, and even manages multi-channel messaging. It's the assistant who never complains—unlike Kevin from Accounting. 🤭

🌟 What’s the Catch (Besides World Domination)? 🌟

From Operator to Orchestrator: You're no longer stuck in daily drudgery. Instead, you manage digital minions. Less janitor, more conductor. 🎻 Focus your energy on strategy, relationships, and VIP guest touches, while AI handles routine tasks.

Efficiency, Consistency, and Scale: AI agents never forget tasks, ensuring consistent quality. Manage more properties effortlessly, scale without proportional staff increases, and reduce human error dramatically. Say goodbye to awkward guest apologies.

💡 New Skills and Roles: Embrace new roles like "AI Whisperer" or "Digital Minion Manager." Staff must now be tech-savvy, comfortable managing AI tools, setting automation rules, and reviewing digital performance.

The PMS Providers' Future – Becoming AaaS Platforms: PMS providers now must deliver out-of-the-box intelligent agents. Companies like CiiRUS invest heavily in AI integrations, offering robust training and support to help you leverage automation fully. This shift isn’t optional—it's a survival tactic.

🌈 AI is Here—Resistance is Futile

Vacation rentals are moving fast from old-school PMS to autonomous AI-driven platforms. Early adopters will chill by the pool 🍹 watching AI agents hustle, while latecomers scramble. CiiRUS is already leading this charge—so buckle up and enjoy the ride. 🎢😎

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Vincenzo Dicarlo
Vincenzo Dicarlo
With over 15 years in the vacation rental technology industry, Vinny DiCarlo is the Managing Partner at CiiRUS, leading strategic initiatives to enhance efficiency, innovation, and customer experience. Passionate about digital transformation and AI-driven solutions, Vinny focuses on equipping property managers with the best tools to grow their businesses. Beyond work, Vinny is a dedicated father who spends most of his time traveling the world with his two boys, Leo and Luca. Whether exploring Japan, visiting family in Italy and England, or simply enjoying the adventure of everyday life, Vinny believes in creating meaningful experiences. A firm believer in manifestation and self-determination, he applies these principles to both personal and professional growth. At CiiRUS, Vinny’s leadership is driven by a commitment to empowering teams, fostering innovation, and ensuring customers succeed in an ever-evolving industry.

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Get a demo

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Thank you! Your submission has been received!
You must manage at least 3 rentals to use CiiRUS. Contact us via email to communications@ciirus.com if you have any questions!
Better customer service
Going above & beyond for vacation rental managers since 2008.
  • Independent, family-owned & operated
  • Full-service onboarding
  • Unlimited domestic phone & web support
  • Month-to-month service
Sarah B
27 homes

"Implementation with CiiRUS was as seamless a transition as it could have been given the large amount of data that we had to bring over. Switching software companies definitely feels daunting, so we love that the CiiRUS team is available to help any time we need!"

Better accounting tools
Advanced owner statement accounting & trust accounting made simple.
  • Auto owner statements
  • Trust accounting
  • Owner/vendor bill payments
  • Tax reports & processing
Better integrations
High-impact integrations with the tools you need to be successful
  • Preferred/Elite with Airbnb & Vrbo
  • Full 2-way direct sync
  • Constant updates & new integrations
  • Open API
Better guest communication
All of your communication centralized and powerfully automated
  • Unified inbox
  • Auto guest life-cycle communication
  • Built-in customizable guest app
  • Manage reviews & host quality scores
Better property care tools
Automated housekeeping, maintenance, & inspection tools
  • Custom checklists & requirements
  • Automated & recurring scheduling
  • Built-in vendor & owner payment routing
  • Mobile tasks app for field team
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Our latest news

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Get a demo

One of our consultants will be in touch to answer your questions & walk through the software.

Thank you! Your submission has been received!
You must manage at least 3 rentals to use CiiRUS. Contact us via email to communications@ciirus.com if you have any questions!
Better customer service
Going above & beyond for vacation rental managers since 2008.
  • Independent, family-owned & operated
  • Full-service onboarding
  • Unlimited domestic phone & web support
  • Month-to-month service
Sarah B
27 homes

"Implementation with CiiRUS was as seamless a transition as it could have been given the large amount of data that we had to bring over. Switching software companies definitely feels daunting, so we love that the CiiRUS team is available to help any time we need!"

Better accounting tools
Advanced owner statement accounting & trust accounting made simple.
  • Auto owner statements
  • Trust accounting
  • Owner/vendor bill payments
  • Tax reports & processing
Better integrations
High-impact integrations with the tools you need to be successful
  • Preferred/Elite with Airbnb & Vrbo
  • Full 2-way direct sync
  • Constant updates & new integrations
  • Open API
Better guest communication
All of your communication centralized and powerfully automated
  • Unified inbox
  • Auto guest life-cycle communication
  • Built-in customizable guest app
  • Manage reviews & host quality scores
Better property care tools
Automated housekeeping, maintenance, & inspection tools
  • Custom checklists & requirements
  • Automated & recurring scheduling
  • Built-in vendor & owner payment routing
  • Mobile tasks app for field team